Exhibitions

Exhibition design in Dubai, deals with the designing and implementing of exhibition stands in a trade fair or exhibition, for a client. The process is not as simple as it sounds. Exhibition design calls for an acute knowledge of marketing strategy and branding along with a practical experience in implementing it. The most important element of this process is to be able to put the client’s intended message across to the target customers successfully. As easy as it is to state, it is as difficult to achieve this underlying objective in practice.

The first thing that an exhibition designer in Dubai needs to get right is the exhibit itself. He or she will have to address many issues before even moving on to the construction or setting up of the stand. There are many different kinds of exhibition stands available, and the designer should be experienced enough to make the right choice based on the stated goals and needs of the client.

The key to successful planning and implementation of the exhibition stand is to communicate with the client effectively. The designer should know what questions to ask to draw out all the information regarding the exhibition and marketing goals of the client. With all the relevant information at hand, the designer will be able to draft an exhibition plan that will meet all the marketing objectives of the client. Before proceeding to anything on field, it is crucial to take the client’s approval of the plan.

The various elements that need to be looked into for successful exhibition design are the layout design of the stand, lighting, materials to be used, lamination boards and other paraphernalia to be used, construction of the stand, installation, and even storage facility for storing valuable items during the show. Safety and functionality are the key areas to be looked into on field. Building the stand is a step that requires professional skill, and the designer should take special measures to ensure that only trained professionals build it. A stand erected by untrained and inexperienced staff will not only be unsafe but it will also look shabby.

Once the stand is in place, an experienced designer will also provide for modular storage facilities for storing products, money, documents, and other important items during the course of the show.

Like other interiors design, exhibition design also requires both, creativity and practical knowledge. Creativity on the part of the designer is very important in order for the exhibition to be a success. A good designer for exhibition design in Dubai will understand that the ultimate goal of an exhibition is to generate maximum ‘sales leads’, that is people interested in the company’s product or service. With a clear understanding of this fact, a designer will design the layout and look of the stand in such a way that it appeals to the right people, that is the target group. An experienced designer will also make sure that the marketing message of the product or service is communicated to the target group, easily and clearly. For this purpose, he or she will employ the right combination of visuals, text, color scheme, layout, etc, for maximum impact.

One thing that dictates all of the other activities and decisions of the exhibition designer is the budget. An experienced designer will be mindful of the budget at every step in the process. He or she understands that this is a crucial element in achieving complete client satisfaction.