Exhibition design in Dubai, deals with the designing and implementing of exhibition stands in a trade fair or exhibition, for a client. The process is not as simple as it sounds. Exhibition design calls for an acute knowledge of marketing strategy and branding along with a practical experience in implementing it. The most important element of this process is to be able to put the client’s intended message across to the target customers successfully. As easy as it is to state, it is as difficult to achieve this underlying objective in practice.
The first thing that an exhibition designer in Dubai needs to get right is the exhibit itself. He or she will have to address many issues before even moving on to the construction or setting up of the stand. There are many different kinds of exhibition stands available, and the designer should be experienced enough to make the right choice based on the stated goals and needs of the client.